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Daniel
Welcome
Daniel
Oura
SERVICES
Paid Social
Motion
3D
OVERVIEW
The Revolutionary Smart Ring
For Oura’s paid media, our design strategy was shaped by past performance and insights while still pushing the boundaries and exploring different narratives. The results: ads that were elevated in visuals, but grounded in data.
PERFORMANCE BASED DESIGN
CGI
LIFESTYLE
Learnings from past metrics showed that ads focusing more on the CGI ring itself consistently performed better than lifestyle imagery of people.
Building our own 3D elements to enhance the creative, and to pair with rotating CGI ring videos provided by Oura
3D MOTION
HOLIDAY CONCEPT
HOLIDAY CONCEPT
CREATIVE CONCEPTS
Creative strategy and concepts that push boundaries and tell stories while still maintaining Oura's brand and feel.
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